Ira Norof, CWE
Southern Wine & Spirits
A native of Manhattan, Ira holds a Bachelor of Fine Arts Degree in film, television and radio. It was as a ‘struggling writer’ that he took a part-time job in a fine wine shop in Los Angeles that became a full time career. He has worked in retail, as a Sommelier and since 1983, at Southern Wine & Spirits of California in various positions. In 1996 he was named the Director of Education. His passion for the product has taken him to visit most of the major wine regions in Europe and North America. He attained the CWE (Certified Wine Educator) in 1999.
He holds a diploma from the Bordeaux Wine School, is a certified International Bordeaux Educator, and is one of only 6 Americans to be a certified Cognac Educator by le Bureau National Interprofessionnel du Cognac. He is a guest lecturer at Cal Poly Pomona’s School of Hospitality each semester.He has served as the President of the Society of Wine Educators from September 2010 to the present and has been on the Board of Directors of the Los Angeles Chapter of the AIWF and was a member of the Bon Appetit Tasting Panel. He is actively involved in many wine-related charity events throughout the country.